Trump’s book ‘Save America’ saw a huge demand – What does it mean?

In a testament to his enduring influence within a significant segment of the American populace, former President Donald Trump’s latest book, “Save America,” has sold out shortly after its release on September 3, 2024. 

donald-trump-showing-victory-sign
© Gage Skidmore from Peoria, AZ, United States of America, CC BY-SA 2.0

The book, priced at $99 for the standard edition, with a signed version available for $499, has become a focal point for both supporters and critics alike, reflecting the polarized views that continue to define Mr. Trump’s post-presidential life.

“Save America” is not just another addition to books authored by Mr. Trump; it’s described as a photo book that offers a visual journey through his presidency, showcasing what he deems as his major accomplishments, from trade negotiations to border security. 

The cover features an iconic image from July 2024, capturing Trump in a moment of defiance after an assassination attempt, symbolizing his resilience and the theme of the book—saving America.

The book’s release was met with immediate attention, not just for its content but for the marketing strategy employed by Winning Team Publishing, co-founded by Mr. Trump’s son, Donald Trump Jr., and Sergio Gor. 

According to some reports, the demand for “Save America” was so high that reprints were ordered before the official release date.

Critics dismissed the book as mere propaganda. Laurence Tribe, a notable critic, sarcastically remarked on the book’s offerings, suggesting its value might be in its erasure rather than its content. Despite such criticism, the sales figures tell a different story. The book topped bestseller lists on Amazon and other retail platforms even before its release, mirroring the success of Trump’s previous works like “Letters to Trump.”

The book focuses on the former President’s vision for America and includes his take on international diplomacy, economic policies, and national security, all underscored by his personal commentary. This approach could also have been aimed at serving as a campaign document for his ongoing political ambitions.